CAB is a turnkey customer intelligence platform that leverages the richness of the Voice of the Customer combined with their actual connected usages.

By providing the tools for capturing and analyzing product data “in-use” and user feedback, CAB puts the customer back at the core of your innovation strategy and provides a global view and unique insights of what are their real needs and experience.

Thanks to an innovative and proven methodology combining design thinking, co-innovation and gamification, CAB allows brands to engage their audience in co-creative challenges throughout the product lifecycle, from ideation to its adoption.

While being considered as the ultimate evolution of everyday devices, connectivity remains a real threat to brands if wrong design choices are made.

How to know which features to bet on?

How are they used, how often, under what circumstances?

These strategic choices in product design and related services can result either in attractive and successful products or in a resounding marketing flop. A failure that is quite expensive, too: redesign of the product, loss of market share, being outcompeted by new entrants, … All good reasons for Brands to succeed in the digital transformation of their products and not to be left behind.

CAB helps connected consumer goods brands better understand their customer’s journey to deliver better and more innovative products & services. By combining consumer community data and connected product data, CAB maximizes the value of transactional and behavioural data to reduce the pain and risk in product design decisions.

CAB embeds cutting-edge technologies relying on Machine Learning algorithms for mining both qualitative and quantitative data and extracting the most relevant indicators and patterns. Its intuitive dashboard allows your product and marketing teams to quickly launch and monitor data collection campaigns and visualize analytics results in dedicated scorecards.

• Measure the week-over-week progress of product performance, desirability and usability
• Customer engagement: Valuable indicators covering the entire marketing funnel on both data collection campaigns and product usage, from acquisition to retention (measures the steady-state user engagement in the campaign & with the products e.g. active vs inactive vs standby products, customers churning, etc.)
• Automated persona generation (over time): Allow to define customer segments based on demographics and behaviours
• Define and follow customers journeys by persona

• Leverage both real user behavioural data (real usage) and feedback (perception)
• Combines the leading voice of the customer solution Fanvoice with disruptive connected product analytics feature in one unique platform
• Measure the users’ onboarding, engagement and churn and track evolutions in usages and behaviours
• Spot gaps in the user experience
• Focus your R&D resources on what really matters
• Understand customer journey and act based on behavioural data
• Discover how your product is actually used, including unexpected usages or behaviours, helping at framing new logics, features, even market segment

CAB offers a proven methodology relying on open innovation techniques that embraces the whole product lifecycle and engage people in meaningful interactions with the Brand.

This provides an efficient way to make high potential expectations emerge from the crowd.

Administration features: to set up and manage users, products and feedback/usage data collection

Dashboard & analytics: monitor and analyse your customers’ onboarding, activity, journey and engagement

Reports: deliver reports leveraging both people and products analytics

To relieve Brands from the legal burden, CAB has been built with GDPR in mind and implement from the start a GDPR compliant architecture & data model. The platform ensures your customers’ personal data remain private – both product data and spontaneous feedback are captured and analyzed anonymously.

CAB is offered as a fully managed SaaS platform that requires no specific IT skills to use.

It runs on a secured cloud hosted by OVH (France).

Both plans offered includes support for setting the first campaign as well as building and managing a community.