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Uncover deep customer insights from your connected users & products

Make them talk!

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Looking for increasing Smart Product Adoption?

Forget about Big Data - make way for SMART Data

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Discover the customer intelligence solution dedicated to your connected products

Leverage connected product data to go beyond traditional market research

Our solutions

CAB is a turnkey customer intelligence platform that puts the customer back at the core of your innovation strategy.

ENGAGE CUSTOMERS AND CO-CREATE WITH THEM

Team up with your connected audiences and products around large-scale brainstorming, co-creation and beta-testing challenges to get real usage information and users feedback.

INNOVATE BETTER, FASTER

CAB offers advanced analytics features for understanding at a glance both real usage data from the product and feedback from your consumer community.

IMPROVE USER EXPERIENCE

CAB gives brands unique insights into customers’ needs and experience journey to better design your connected products and services.

IMPROVE CUSTOMER SATISFACTION

Design more desirable products and experiences that perfectly fit your customers’ expectations and needs.

REDUCE MARKET FAILURE & SERVICE CHURN

Increase the success rate of your new products and marketing strategies.

BUILD TRUST AND LOYALTY

CAB relies on a proven methodology mixing design thinking principles and gamification that embraces the whole product lifecycle and engage people in meaningful interactions with the Brand.

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Why choose CAB?

CAB consists in a whole package providing you with the necessary support services, tools and “know-how” to build and enliven your communities around participative projects, leverage your connected products data and go beyond traditional Voice of the Customer.

Engage your audiences

Great User eXperience

Gamification

Flexible project template design

Co-innovate effectively

Identify ideas and insights

Assess concepts and experience scenarios

Experiment with Beta-test & soft launch

Enliven your communities

Coaching and training

Collaborative moderation

Management & Monitoring tools

Listen and combine data from both products and people using them

Remote focus groups

Large-scale observations on real usages

Large-scale VoC

Make sense of the data

Advanced data analytics using Machine Learning

Secured dashboard

Dedicated scorecards

FACTSHEET

Success stories

Groupe SEB’s use case addresses the user experience for connected kitchenware appliances and more precisely the i-Companion Connect sold under the Moulinex brand, one of the most popular smart connected food processor on the market.

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